Estee Lauder Essay Example for Free

Estee Lauder Essay The company sells a variety of beauty and hair-care products and currently employs 31,300 people. Over the course of its lifetime, the company has bought or merged with many famous beauty brands. Some of the more recognizable companies that are a part of the Estee Lauder family include: Clinque, Aramis, La Mer, Origins, Bumble and Bumble, Aveda, and Bobbi Brown. In 2006, they were marketing their products to over 130 countries, and in September, they made agreements with the popular designers, Coach and Missoni, to create their fragrances. Also in 2006, Estee Lauder sold their makeup line, Stila, as it was not generating enough revenue. In 2007, they acquired Ojon, a popular Canadian hair-care company, but sold their Rodan + Field brands. Sales began growing tremendously in China and Russia and helped the company’s overall sales grow nine percent from the previous year. The company also announced that Frabrizio Freda, originally from Proctor and Gamble, would become their future president and chief operating officer starting in 2008. In 2008, Estee Lauder hired Omnicon Media Group’s M2M as their advertising agency in twelve different countries including places in Europe and Asia. During 2008 Estee Lauder also introduced their Time Zone Line and Wrinkle Reducing Moisturizers which were clinically proven to reduce the skin’s visible age. The company also opened up a brand new facility in Ontario for manufacturing and development. Situational Analysis: During the months of September, October, November, and December, Estee Lauder advertised the following products: Double Wear Lipstick, Advanced Night Repair, Double Wear Makeup SPF 10, Bold Volume Lifting Mascara, and Sensuous by Estee Lauder (perfume). The most popular items advertised were the Double Wear Lipstick, which ran three different magazine ads, and the Advanced Night Repair which was featured several times on the fourth cover page of magazines and in promotional company emails. Situational Analysis: The features of the Double Wear line include the option to choose liquid or powder makeup, the ability to create desired coverage, and a wide range of shades for every skin type. The advantages of the Double Wear line are the twelve to fifteen hour staying power and that makeup is comfortable to wear and silky smooth to the touch. The benefits of the Double Wear line are that the products contain SPF-10 and once the makeup is applied, there is no need for touchups. The features of the Advanced Night Repair are that it prevents future aging damage from occurring and it reduces damage that has already been done to skin. The advantages of the Advanced Night Repair include over twenty-five years of research behind the formula, Estee Lauder’s exclusive Chronolux Technology, and it has over 20 patents worldwide- so you can’t find it anywhere else. The benefits of Advanced Night Repair are the dramatic reduction in the visible signs of aging on the face. Estee Lauder sells a variety of beauty care products besides the ones that are advertised. They sell makeup for the face, eyes, and lips, along with tools such as makeup brushes, makeup remover, and nail polish. They also sell many skincare products for different needs, such as firming, age-prevention, anti-wrinkle, moisturizers, and the evening out of skin tone. They also have a luxury line called Re-Nutriv that contains an assortment of makeup and skincare that contain real gemstones within their formulas. Estee Lauder also sells fragrances for men and women. Many gift sets that contain a mixture of skincare, perfume, and makeup are also offered for reduced prices. Estee Lauder’s target market is defined by several categories, the broadest being females. This is due to the fact that most of Estee Lauder’s products are catered towards females. Since many of Estee Lauder’s products involve anti-aging, their customer should be interested in preserving their youth; therefore, the target market age is a more mature woman, in her thirties or older. The income of these women can range from average to a high income, as the prices of their products range from $20 to $1000. Two consumer categories from VALS II that describe the Estee Lauder target market are Achievers and Actualizers. Achievers want premium products which Estee Lauder can offer them. They like to try a variety of products, and even though they may brand hop, Estee Lauder knows they will come back due to their high quality products. Actualizers make the most money so Estee Lauder looks to them to buy their luxury line, ReNutriv, which can cost up to $1000 for an 8. 4 ounce jar of creme. The Actualizers also like technology, so the company tries to attract them by advertising the science behind their new formulas, such as the Chronolux Technology used in their Advanced Night Repair. Two Retail Target Markets that pertain to Estee Lauder’s target market are Classic and Update. Estee Lauder caters to the Classic Market’s needs by offering exceptional service at their sales counters in specialty stores. The salespeople are very knowledgeable and are willing to help customers find their perfect makeup match or skincare problem solver. The Classic Market also does not care whether or not a product is on sale, which is a reason why Estee Lauder rarely puts items on sale and is able to charge more money for products. The Update Market is more fashion forward group who want to keep up with trends. Estee Lauder advertises mainly in women’s fashion magazines in order to catch the attention of this market. Since the Update Market favors shopping in department stores, Estee Lauder puts their sales counters in stores like Macys, and Lord and Taylor. They also put their counters up in more upscale department stores, such as Bergdorf Goodman and Nordstrom. One of Estee Lauder’s competitors is Lancome, who is a part of the L’Oreal brand. Lancome offers similar products and services as Estee Lauder and at competing prices. Lancome even has an equivalent of Estee Lauder’s Advanced Night Repair which is called Genifique. Both companies advertise mainly in the same magazines, and therefore have the same target market. Lancome also has sales counters in the same department stores as Estee Lauder and the two are often located near each other. They also offer similar gift sets at reduced prices and have the same â€Å"free gift with purchase† sales promotions. Development of Creative Strategy: Estee Lauder’s advertisements in magazines are usually two pages or are on the second and fourth cover pages. In American magazines, the advertisements are all bleed ads and their backgrounds are very dark colors, usually a navy blue or black. For instance, the Double Wear Lipstick, Sensuous by Estee Lauder, and Double Wear Makeup SPF 10 ads all have a black background. All of the Advanced Night Repair advertisements have a navy blue background and also have a picture of a DNA ladder behind the photograph of the product. However, in the November 2009 issue of U. K Cosmo, the company’s advertisement for their Bold Volume Lifting Mascara has a golden yellow background. The product (Bold Volume Lifting Mascara) was also only advertised in the U. K issue. No other advertisements for the product could be found in an American magazine. The text on all of the makeup magazine ads is white. The headline, â€Å"Estee Lauder†, is always in all capital letters and is either on the very top or very bottom of the ad. The Double Wear Makeup ads always contain â€Å"Estee Lauder† (headline) on the bottom left page under the picture of the model. The text on the perfume ad for Sensuous was in purple, and was probably due to the fact that the shirt that the model was wearing was white. The headline of this ad was also in the middle of the page, which was very unusual compared to every other ad ran in this time frame. All the advertisements that contain a model seem to have the same one: a beautiful, skinny, pale-skinned, brunette with bright blue eyes and long, lightly wavy hair. This model is seen in every ad except for Advanced Night Repair. The model is always located on the left page. She may also be on the right page, but there will always be a picture of her on the left page as well. This is seen in the Double Wear Lipstick ad where the left page is mainly taken up by the model’s head and then the same model is also shown in profile which spans on to the right page. This same model also appears in email advertisements from the company and is also featured in the Virtual Makeup Tool on the Estee Lauder website. No matter when or where the product was advertised, the graphics remained the same. In the Advanced Night Repair ad, a large picture of the serum is splashed across the page. In the Double Wear Lipstick ad, five lipsticks in various shades are in the bottom right corner. In the Sensuous ad, the eye is first drawn to the model, who takes up the entire page. The perfume bottom is located in the bottom right corner and is not instantly noticeable. In the Bold Volume Lifting Mascara ad, there are four mascara tubes and one brush located in the bottom right corner. The Double Wear Makeup SPF-10 ad contains pictures of a compact filled with pressed powder, and two liquid foundations again located in the bottom right corner. The Double Wear Lipstick line ran three different ads during this time period. The three ads were exactly the same except the sub-headlines and amplifications were different. In the September and October ads, the sub-headline read â€Å"12-Hour Staying Power. New Double Wear Lipstick†. In the December advertisement, the sub-headline read, â€Å"Double the Wear, Double the Color. New Double Wear Lipstick†. There was only one difference between the amplification in the September and October advertisements. This difference was that only in October was the price of the lipstick shown. The amplification for it read, â€Å"$22. 00 suggested retail price†. The December ad’s amplification was completely different from the prior two, but still mentioned the same features, advantages, and benefits. All of these ads had the same action to take which was â€Å"shop now at esteelauder. com†. There is not much white space on these ads. The most noticeable white space would be on the back page of the Sensuous ad. The headline, Estee Lauder, is at the top in a large font. At the very bottom of the ad is a picture of the Sensuous gift box that takes up the bottom forty percent of the page. In the middle of this ad, the sub-headline, â€Å"Wrap her in warmth and luxury. Seductive Destination 82. 50, Worth over 120. 00†, is centered and there is a great deal of white space around it, which allows the eye to focus on it. The objectives of the ad campaigns were to be informative and persuasive. Because both the Advanced Night Repair and the Double Wear Lipstick were new products, Estee Lauder wanted to make sure people knew about them. These were the two products they pushed the most in this time frame. Both products’ ads had more text than some of their older products in order to explain their features more clearly. Advanced Night Repair’s ad dedicated most of its space to several paragraphs explaining how the serum fixes damage caused by the environment and a person’s genes. By being informative, Estee Lauder was able to teach people about their new products which then helped persuade them to buy them. They explained how they were the only people to have this new technology and how even scientists agree that their product works best. The execution style the ads used were slice of life, lifestyle, and scientific evidence. Slice of life is used in the Advanced Night Repair ad when it says â€Å"For every woman, every night†. The product is supposed to be used nightly to reduce the signs of aging, so they stick that phrase directly into the advertisement to let people know that this is a product used in everyday life. The Double Wear Makeup SPF- 10 ad also uses slice of life in their ads. They read â€Å"whether it’s a workday, a workout, or a weekend there’s a Double Wear formula to keep up with your active day† which also shows that this makeup is perfect for every day, no matter what may be on the customer’s agenda. Lifestyle is also seen throughout all of these ads. Sensuous speaks to a male audience and tells them to â€Å"Wrap her in warmth and luxury†. Estee Lauder tries to show that the perfume is meant to make a woman feel luxurious and special when she wears it, and that it will enhance her mood. The Double Wear Lipstick enhances a woman’s life by making her life a little easier by not having to worry about the staying power of her makeup. They say â€Å"glide it on once and don’t think twice†, showing women that there is no need for touchups with this lipstick. Advanced Night Repair boasts that their product reduces the signs of aging due to â€Å"past damage caused by every major environmental assault† and will help prevent future damage. Scientific Evidence is also seen in the Advanced Night Repair ad. The ad says right away that scientists believe that DNA damage ages our skin too fast and that this product contains twenty five years of â€Å"ground breaking DNA research† and the newly patented Chronolux Technology which helps reduce the effects of aging. They then say â€Å"its tomorrow’s technology- today†, trying to make the product seem futuristic and more technologically advanced than any other serum out on the market. Scientific Evidence is also seen in the Bold Volume Lifting Mascara advertisement. The ad talks about their exclusive â€Å"BrushComber† that â€Å"gives you all the thickening of a brush with the definition of a comb†. All of these ads contain at least one of these execution styles. These styles tie into the advertising objectives for informing and persuading consumers. The scientific evidence informs potential buyers of the new technology that only Estee Lauder has, while the lifestyle and slice of life execution styles try to persuade them to buy the products due to enhancements they will make in a customer’s everyday life. Media Analysis: The media vehicles that Estee Lauder used to advertise were the magazines, Elle, Cosmopolitan, Cosmopolitan U. K, Self, Vogue, Instyle, People, and Glamour. They were also featured on department store websites, such as Macys. com and Nordstrom. com. Estee Lauder also sent out promotional company emails every couple of days to people on their mailing list. The reach for Elle Magazine is 1,105,456 customers. Estee Lauder ran their Double Wear Lipstick ad which consisted of two full page, colored bleed ads. The asking price for a colored, one page bleed ad during December is $138,175. Because they used two pages, the total cost of the ad was $276,350. The CPM of this ad was $249. 99. Elle Magazine is issued monthly, giving the advertisement a one month shelf-life. Estee Lauder also needed to order space in the magazine to advertise at least two months in advance, giving their ad a long lead time. Elle also has a high clutter due to the large amount of advertisements it contains, making it harder for Estee Lauder to impact their customers. The reach for Cosmopolitan magazine is 2,907,436 customers. Estee Lauder ran their Sensuous by Estee Lauder ad and their Double Wear Lipstick ad in Cosmopolitan. The asking price for a one page color ad is $215,900. Both of Estee Lauder’s ads were bleed ads, which costs 15% more, making them, $248,285. Estee Lauder also used two pages for their ads, and added a scent sample (prices not listed for additional insert), making the total price $496,570 per ad. The CPM of each of these ads was $170. 79. Estee Lauder needed to pay for their advertisements at least one month in advance, giving their ad a lead time of one month or longer. Cosmopolitan is a magazine that is issued monthly, so the shelf-life is also one month. Cosmopolitan is also mainly comprised of advertisements, so the there is high clutter and low frequency The reach for Self magazine is 1,516,075 customers. Estee Lauder advertised their Double Wear Makeup SPF-10 on the second cover page and the third page of the magazine. The asking price for the second cover page is $200,123. The full color bleed ad on the third page cost $97,100. The total price for this advertisement was $297,223. The CPM of this ad was $196. 05. Self is published monthly, giving the ad a one month shelf life. There is high clutter due to the large amount of ads in the magazine. The reach for Vogue is 1,298,480 customers. Estee Lauder ran several different ads with this magazine. They used the fourth cover page in October 2009 for an Advanced Night Repair ad. The asking price for the fourth cover page was $188,922. The CPM for this ad was $145. 49. Estee Lauder also ran their Double Wear Lipstick ad and their Advanced Night Repair ad which were both two page, color, bleed ads, which cost $302,266. The CPM for these ads was $232. 8 each. Vogue is also issued monthly, giving the ad a one month shelf-life. Vogue, like Cosmopolitan, is also mainly comprised of advertisements, creating high clutter. The reach for Instyle magazine is 1,738,787 customers. Estee Lauder ran their Advanced Night Repair ad on their fourth cover page. The asking price for the fourth cover page was $201,800, making the CPM of this ad $116. 06. Instyle mag azine is published monthly, giving the advertisement a one month shelf-life and there is high clutter due to the large amount of advertisements within the magazine. The reach for People Magazine is 3,615,858 customers. Estee Lauder ran a one page color bleed ad in the September 28 issue. The cost for a one page color bleed ad was $266,780. The CPM for this ad was $73. 78. People is published weekly, giving the advertisement a shelf-life of one week. Estee Lauder had to send in their printing materials about twenty six days before the publish date, creating a lead time of about 26 days. The reach for Glamour magazine is 2,389,915 customers. Estee Lauder ran their Advanced Night Repair ad which was a two page colored bleed ad. The cost of a full page color bleed ad was $200,491. The total cost for this ad was $400,982, making the CPM for this ad $167. 78. Glamour is published monthly, giving the advertisement a shelf-life of one month. Estee Lauder had to send their ads in at least a month and a half before the publishing date, giving the advertisement a lead time of a month and a half or longer. Estee Lauder also sent out many promotional emails throughout the course of this time frame. These emails, however, were only for people who entered their names on a mailing list on the company’s website. There was no clutter in these emails as they were directly from the company and only pertained to their products. These emails were sent out every few days, giving them a shorter shelf-life than magazine ads. Estee Lauder actively used sales promotions to sell products. They often offered free gifts with purchases over a certain amount. For example, in September, Macy’s offered a free gift bag filled with makeup with any Estee Lauder purchase of $29. 50 or more. This gift was advertised by Estee Lauder in the September 28 issue of People Magazine. Within this gift bag was a deluxe sample of Advanced Night Repair and two Double Wear Lipsticks, which were popular products advertised by the company during this time period. Nordstrom also offered free gifts with any $39. 50 Estee Lauder purchase in October. Customers had a choice of four bags filled with goodies that either lifted, reduced, toned, or prevented aging. This gift bag was valued at $125. In their own promotional emails, Estee Lauder also advertised free shipping on their website with purchases over $50. They also gave three free samples of the customer’s choice with any purchase. During November, Estee Lauder had a free gift bag with purchase of $39. 50 that was also valued at $125. Customers were also able to choose their own skincare and makeup shades for their gift. Once this promotion was over, they moved on to their Color Spectacular Promotion. With any Estee Lauder fragrance purchase, customers were able to buy the Estee Lauder Color Spectacular Cosmetic Traveler for only $55. This Traveler contains twenty five shades of eye shadows and blushes, mascaras, eyeliners, lipsticks, brushes, a travel mirror, and two cases, making it worth over $340. This promotion started on November 16th on Estee Lauder’s website. The promotion started being offered at Macy’s on November 20th. This promotion is still currently in progress. Financial Overview: During the past three years, Estee Lauder’s total sales have risen by over one billion dollars. The total sales increased from $6,463,800,000 in 2006 to $7,910,800,000 in 2008. Their net income has also increased dramatically. Three years ago, their net income was $244,200,000. Last year, their net income rose to $473,800,000. Conclusion: No evidence of pre-testing or post-testing has been found in research for Estee Lauder. Estee Lauder has been working on both market penetration and production development. Their older skincare and makeup products have done extremely well in the past three years and their sales continue to grow at a steady rate. They have also introduced new skin care products as a part of their product development which will also have a dramatic effect on their sales. Although the United States and the Americas has continuously been the number one country in terms of sales, Estee Lauder has been focusing more on increasing their market shares in the Asia-Pacific region. This is due to the down turn in the economy that has been happening over the past two years in the United States. They hope in the future that this area will soon become the number one buyer for their products.

Time pressure on ambulance drivers Essay Example for Free

Time pressure on ambulance drivers Essay Ambulance drivers are required to make decisions on which route to follow under time constraints because every second is counted to save a life. Timmons, 2007 indicated that â€Å"Decision makers are susceptible to cognitive biases when operating under stress, i. e. , high workload, time pressure, and information ambiguity†, pp4. A cognitive bias is defined by Haselton et al. (2005) as the tendency to search for information and alternatives that prove their preconceptions and to discount information that disproves their preconceptions. Kowalski-Trakofler et al. (2003) carried a study to discuss human judgement and decision making under stress. The authors selected recent literatures and carried out a field work to discuss the affect of stress on emergency responders. They examined coping with stress under time constrains on expert emergency teams. It was concluded from this research that â€Å"stress restricts cue sampling, decreases vigilance, reduces the capacity of working memory, causes premature closure in evaluating alternative options, and results in task shedding†, ( Kowalski-Trakofler et al. 2003, p282). They have mentioned a study that identifies emergency decision makers’ behaviours under stress. This study concluded that these people under stress â€Å"not only have the effects of their own stress response and its resulting consequences, the information they must base their judgments on is often unclear, faulty and incomplete†, p. 283. The over all conclusion of this study was that the stress under time pressure narrows the decision maker focus whether working individually or in groups Impact of traffic congestion on response time: 2. 7 Shortest path algorithm Shortest paths’ calculations are unavoidable in road network analysis applications including emergency medical services such as ambulance navigation systems, (Liang, 2005). The shortest path (or minimum weight path) is defined as calculating the least total distance weight or least time weight paths between two locations (Derekenaris et al. , 2000). The quickness of calculating the shortest route for EMS is essential to reduce the respond time needed to route the ambulance vehicles from the dispatch location to the incident scenes (Liang, 2005). Liang pointed out that the problem arises when finding the shortest routes in big urban cities which contain huge road networks that are associated with massive amount of real world roads information(such as traffic information, name of roads, etc) and associated with the available capabilities of the hardware for example the amount of memory used to run this algorithm. Engineer (2001) considered two systems that controls and calculate the shortest routes in EMS. First, a centralised system which runs by ambulance control centre personnel, while the other system is called decentralised system in which the shortest path is calculated on board of the vehicles and this system is usually have limited memory and storage capabilities. He mentioned that an optimal algorithm to find the shortest path in less time is essential especially for decartelised system Zhan and Noon (1998) distinguished three types of shortest path algorithms which are single pair, single source and all pairs shortest paths algorithms. Single pair calculates the shortest path between two points in a network, while single source algorithm calculates the shortest path from a point to all other points in a network and finally the all pairs algorithm calculates the shortest path between every pair of points. Borri Cera (2005) explained single pair shortest path algorithm by assigning a first point and second one on a road network. It is possible to calculate the shortest distance between these points by minimising the value of distance linked with each point on the network (also known as impedance) taking into consideration that the a distance variable is associated with each point on the network. They also pointed out that the shortest path can be calculated according to different variable rather than distance one, such as â€Å"time or monetary cost†, pp 954. There are many algorithms for solving shortest paths which have been formulated over the years as a result of different research studies in different fields such as geography, computer sciences and transportations (Goldberg Radzik, 1993). However, there are three main used algorithms, which are Dijkstras algorithm, Restricted Search Algorithm and A* Search algorithm. ArcView Network Analyst extension uses a modified Dijkstar’s algorithm that does not only finds the shortest path from one point not another but also it was built to facilitate quick access to the topology of the network data (ESRI help, 1992). In addition, the modification includes a custom memory to manage and deal with very large networks.

Women In Bollywood Movies Film Studies Essay

Women In Bollywood Movies Film Studies Essay Bollywood Films are very unique and a different style of movie when compared to Hollywood. There are many things that are dissimilar in Indian films but here the different viewpoints of women in Bollywood will be explored. Female roles are a major aspect in the Indian film industry. Bollywood films are a major reference to Indian culture. The women in Indian society follow an idol that only does what pleases their beloved other and does not go against his demands. This is a tradition that has been followed for many centuries, to their women society for them to respect and do what the husband wants. These may also alter depending on the environment in which they live in and it is seen in some recent films as the directors are trying to show us the contrast of the modern feminism as it comes into contact with traditional values. The films influence the viewers to observe parts of their own lives. The two films, Mother India and Kal Ho Na Ho will be further discussed which illustrates d ifferent points of view towards women. In these films you can also see how the directors have brought out the roles of each female actor based on how they perceived various aspects in life. It is an Indian tradition that women are supposed to show extreme devotion to their husband which is well known as Sakthi or Sati in short (reference). Only those who live by these traditional norms will gain happiness but as they try to disobey these traditional norms they will be punished have to face the consequences. These traditional norms have been followed since the story of Raman and Sita as Sita cherishes and only does what the husband tells her to. Sita is known as the idol women that every woman should follow. The female role is a major role in the Indian society where the wife is supposed to be dependant on the men and those who arent are considered to be one that is seeking for western life such and usually go with the name of Rosie or Mary (reference). Others usually look at these types of women as the ones that would smoke, drink, go to parties and believed to be easily able to get into relationships with, which is very stereotypical. Of courses, these women are consta ntly punished for such behaviours. Basically Indian Films are a product of their culture and how it is developing as the modern society is taking over. Indian Films do contain scenes of romance although it is very rare where you would find a kissing scene as oppose to more Hollywood or western movies. This is because public kissing in Britain is a code of censorship and therefore it is considered something that is applied with western life (reference). There is a certain extent to where these scenes may go to in their industry and usually to convey their message to the viewers they start the romance scenes but would slowly end it off with taking it behind a bush or with a dreamy sequence with music that would be suitable for that type of situation. There are certain kinds of songs and instruments that are used for situation likes these and those are what will fill in the blank for these scenes in Indian films. In the film Mother India the ideal form of mother was the played by the f emale actor and after she got married she went and lived with her husband. She did everything as her husband wished and even after his death she raised her two sons on her own even in the hardest times. These are the typical characteristics required in the Indian society of a mother. At a point she was unable to feed her children and an old man said that if she pleases him then he will give her food and even then she refuses as she finds other ways to earn money. Here she is still committed to her husband having hope he will return which shows the love and respect she shows as an Indian women, which as another value seen in the Indian society. We can see that in many Indian film women are brought up like this for many years and it is their traditional norm for them to behave in such a manner. The environment in which a woman is exposed to is also a major impact on the way they feel, think and behave. Women that were raised in a village in India would behave more culturally and homely as for a girl that was to be exposed to an urban environment. These women that live in an urban environment find that they have more freedom in their Indian society. This is because in urban countries such as America, the perspectives of womens roles are seen differently from the Indian tradition. When these women go to live in an environment like that, they are expected to do what other women there would do and adopt to the societal values seen there. Most women there do more work outdoors like men; they would go to work, they drive, they take care of other business outside along with the men. So as they move into a place like that they would be largely impacted on how they feel and see the role they play from a different view. Women at times can also be treated as if they are in prison, imp lying that they have no freedom and if they were to do as they wish they would be punished for it. Directors that are associated with the new films are trying illustrating the present of a very different image of women. They are trying to explore their modernity, past and present individuality and community (reference). This can be clearly seen in the movie Kal Ho Na Ho where the film is set in America. The female actors in the film have a completely different role in comparison to the mother role in the film Mother India. The women in this movie had a different attitude with more confidence in their actions and speech. They took on roles of what only men were allowed to do according to the Indian norms and even dressed differently. Usually the female characters are seen wearing saris as in Mother India and more covered clothing because that is considered appropriate, but in more urban areas the society is more lenient so they are able to wear clothing as they wish. In the Indian so ciety traditionally pants and shirt was seen as clothing for only men but these directors try to show us the difference of how it is in present days which can be seen in this movie as well. The styles of songs that are given to female actors in the past were more village type of movies where the songs were more cultural with traditional instruments being mainly used. In the more recent films that were taken, such as in Kal Ho Na Ho the songs are more modernised with more different types of instruments used to establish that modern feel. These instruments may vary that including violin, piano, flute and so on. Westernized instruments have been given emphasises on to create the different environment that the film is taken in. So the way they act and present themselves is very important to the way the music and songs are conveyed in the movie as well. A correlation can be in the environment on Indian women. The issues that have influenced the life of women in India are being deeply examined and illustrated through the films by directors. The directors of the movie are the creators of the story and give each character a role in the movie. So basically, it is what the directors have seen and observed throughout their lives that they will put forth in a movie. The roles of the female characters are based on their own opinion on how they perceive them since they were raised. The majority of the directors are males than females, which is why we can get a clear understanding of how males assign the roles for females even in the two films that have been discussed in this essay; Mother India by Mehboob Khan and Kal Ho Na Ho by Nikhil Advani. The directors have been trying their best to illustrate in their films how a woman feels about their life, their experiences and problems that they come across from a womens perspective (reference). Lately there have been many female directors that have bee n entering the Indian Film industry. A difference can be seen in films directed by females, as the viewpoint is taken from more of the womens side and it brings out different perspectives of females. Many conflicts have occurred by women based on the critics of the movies taken by male directors, because they feel that the male directors still base their movies on patriarchal leanings (reference). Female directors try to avoid basing their movies on patriarchal leaning and express the capabilities and values of women that are usually omitted. The female director also wants to establish the hardship that they have gone through when obeying this theory and the outcomes of how the consequences that leads to it. Although male directors do attempt to show the past and the present roles of females in their films, however it is still to a minimum extent as opposed to the roles given to men. This can also be seen in some songs in the Bollywood films as the directors are trying to give the f emale characters a more modern style of singing and behaving, but when observed can be seen that they still shyly base it on the whole theory of patriarchal leanings. An example of this would this would be to see females in songs that rap which is very rare but men would do those roles. However, as society progresses sooner or later this will also be changed by the female directors along with the few other things that are outstanding. Bollywood films have very different viewpoints on women than you would see in Hollywood films. There are many factors that affect and lead to the outcome of this including the tradition that has been followed for many years. Female appearance is displayed in the Indian film industry based on a culture-specific theory (reference). The environment has also been a huge impact on how females are in the world and this has been explored in the Indian film industry as the recent product of Indian cinema is cultural modernity. Finally it is has been seen that the ideal image of the female role in the films only up to the directors of the movie as they are the one that expose these characters to the world. ***bollywood films and the different viewpoints it has on women** tradition: women are supposed to be more at home and not go outside Raman and Sita: wife respects and does what the husband wants, womens idol women who seek to live by the traditional norms find happiness, while those who dare to transgress them are punished and victimised ; moodle women in Indian cinema Mother and wife roles are very important roles in Indian cinema as it can be seen in the movie Mother India ; Sakthi or Sati: extreme devotion to her husband codified behaviour patterns that require the woman to remain secluded, confined to the domestic domain and dependent on the husband the opposite of the wife is the vamp, normally a decadent modern woman, generally with a name like Rosie or Mary. She flouts tradition and seeks to imitate western women. She drinks, smokes, visits night clubs and is quick to fall in and out of loveà ¢Ã¢â€š ¬Ã‚ ¦ And she is almost always punished for her unacceptable behaviour. Indian cinema is a product of cultural modernity in India as few other media have. Yet the woman who chooses to identify herself with modernity is almost always portrayed as decadent and punished for it. Courtesan à   devadas -..the ways in which the female form is displayed in Indian popular films are culture-specific. Public kissing ; British code of Censorship applied in Britain : it is associated with western life, so is alien to Indian culture. How this is conveyedà   tribal dress, dream sequences/ wet saris, behind the bush in the artistic cinema, directors associated with the New Cinema sought to present a very different image of women.. : modernity, past and present, individuality and community. The urban environment to which she is exposed is clearly having a profound impact on the way she thinks, feels and acts. ** issues influencing the life of women in India are being increasingly explored through cinema by directors associated with the New Indian Cinema. 2) the representation of women by women film makers/directors; almost all these directors have shown a great interest in examining the experiences, problems and hardship encountered by women, from the viewpoint of women. environment: women have more freedom and do more stuff outside in cities than in their villages

Miami Film Noir :: Film Cinema Movies

MIAMI NOIR We have much to learn from Mike Davis, CITY OF QUARTZ (Vintage, 1992) who discusses the paradoxical effects that the representations of Los Angeles in hardboiled novels and their translation into film noir cinema had on the image and myth of that city. Together they radically reworked the metaphorical figure of the city, using the crisis of the middle class (rarely the workers or the poor) to expose how the dream had become nightmare. . . . It is hard to exaggerate the damage which noir's dystopianization of Los Angeles, together with the exiles' [European intellectuals living and working in L.A.] denunciation of its counterfeit urbanity, inflicted upon the accumulated ideological capital of the region's boosters. Noir, often in illicit alliance with San Francisco or New York elitism, made Los Angeles the city that American intellectuals love to hate (although, paradoxically, this seems only to increase its fascination for postwar European intellectuals). As Richard Lehan has emphasized, "probably no city in the Western world has a more negative image". . . . It is hard to avoid the conclusion that the paramount axis of cultural conflict in Los Angeles has always been about the construction/interpretation of the city myth, which en ters the material landscape as a design for speculation and domination (Davis, 20-21). Miami, most notably in the works of Elmore Leonard and Charles Willeford, and in the Television series MIAMI VICE, has received some of the same treatment, belatedly, or in a post- or neo- noir modality of the genre. . As Davis noted, "noir was like a transformational grammar turning each charming ingredient of the boosters' arcadia into a sinister equivalent" (38). We need to sort out those aspects of this noir/booster conflict that are generic and those that are specific to Miami. Boosterism is a fundamental feature of Miami's existence. The same paradoxes of attraction are an important part of Florida tourism. However, noir carries with it a state of mind, an atmosphere and mood, that are specific to the genre and may or may not have anything to do with the spirit of place specific to our zone. In any case, we should keep in mind that a book about the mythical America of crime writers includes some discussion of the Miami River setting. The Interviewer, John Williams, spoke with James Hall, author of the hard-boiled SQUALL LINE, as they rode in Hall's boat on the bay near the river's mouth.

Is Formal Schooling Necessary for Children to Develop Cognitively :: essays papers

Is Formal Schooling Necessary for Children to Develop Cognitively The choices parents have today on how and where to educate their children has expanded compared to many years ago. There is your neighborhood school, a private school, a charter school or another option, which is growing in popularity--home schooling. Studies show many advantages to home schooling. One being that it is not necessary for a child to attend a formal schooling to develop cognitively. The popularity of home schooling under goes much criticism. Some educators say children that are home schooled are receiving gaps in their student learning because parents may not be qualified to provide well-rounded education. Studies show that home schooled children excel in there studies. Developing (cognitively) as good if not better then children in a formal schooling setting. In the 1950's, there were approximately 15,000 persons home schooling. These figures are a "guesstimate" as many people just kept their children at home without reporting to the state. Most people home schooled for religious reasons; some were prosecuted, even jailed. Today every state recognizes the right to school your own children. States set their own regulations and conditions, hence different laws for each state. Today because of better record keeping the estimate of home schoolers is nearing 2 million. The reasons given today for home schooling are varied from religious, political, philosophical, and dissatisfaction with public schools. Teaching and cognitive development outside of school does not have to resemble teaching and cognitive development in school. Cultural experience can be the basis for development at home and in one's community throughout one's compulsory school years. People can successfully do things differently than schools. For example, it has been widely publicized in America that adolescent girls' self-esteem fades in high school, but in a book about home schooled adolescent girls the opposite was found: If one has thought seriously about the structure and assumptions of compulsory schooling, it is hard to read the psychological literature that asks, "How can we get girls to identify with their own goals?" or even "How can we help girls to discover their real interests?" without thinking about the fact that school is in direct opposition to these concerns... ...People in school do not say to students, "What can we do for you?

September Eleventh: The New Tragedy Essay -- History Historical Terror

September Eleventh: The New Tragedy History is written from the tragedies that occur through time. Wars, plagues, famines, and economic crises punctuate references in history books. We refer to time in pre and post event terms, and how our thinking has changed since the occurrence. We measure our lives in relation to deep sorrow that causes us to reconsider our self worth and the lives we lead. There have been several of these happenings in this century, pre world war I, post world war I, the depression era, post world war II, the Cold War, the post cold war, and now we have post September 11th. A new tragedy has been identified as a cause for us to reconsider our place in the world. This new tragedy is distinctive because it took place on U.S. territory and nowhere else. It has global effects, but this tragedy is the United States’ own to grapple with. The reason for this lies in the nature of the attack. The dictionary definition of terrorism is the state of intense fear, or the act of inflicting or inspiring fear. This new word fills our t.v.screens our conversations and affects our everyday coming and going. History will look upon the terrorists’ events of September 11th as a pivotal point in our country’s direction of growth. The United States has entered the real world of terrorism. Although we have long been apart of the international community, we have been sheltered and overconfident in our belief that we are impenetrable. We have falsely believed that terrorism is a problem for someone else’s country; no one would dare attack us. That belief has been shattered. We now face a new perspective on the rest of the world and on ourselves. It is a very personal attack in the sense that the Unite... ...oes not induce such anger and resentment so as to act irrationally. Terrorism has immeasurable effects on people. Fear is something that cannot be measured quantitatively. It can lead to many psychological behaviors that affect the way we look at the world. Will fighting terrorism reduce our civil liberties and the things that make us who we are? Do we have the possibility of loosing our identity because of the fear? If that is the case, terrorism has succeeded and it really won’t matter how many bombs we drop or how many leaders we kill that are linked to terrorist organizations. We will have become so entrapped by our fears we will be immobile and incapable of being who we are. So we come to a point in the our history that we must choose which direction we will take to deal with this and the story will go on until a new punctuation occurs.

How far did Alexander III bring political and social change to Russia? Essay

Alexander II was assassinated by terrorist in 1881, leaving Russia and its problems to his son Alexander III. Changes were to be made, socially and politically in every aspect if he were to avoid the unfortunate events that ended his father’s reign. To begin with a change that occurred during his reign was rusification. In 1885 Russian was made the official language of Russia and other languages were forbidden in documents in schools. This was successful in some ways as it made communications easier, however, it caused such a social change to Russia it sourced anger form other nationalities, leaving Muslim groups offended. This could have triggered uproar. Also pogroms (Russian pale) were introduced. The government actually encouraged organisation to go into Jewish settlements and attack them, as a consequence to this thousands of Jews left the country causing a big social and political change. As the Jews were very productive and made up many of the upper class, they were goo d for their money e.g. the government got lots of money through taxing their land. When the Jews left they also left a hole to fill in the Russian economy, however this reinforced nationalism and only affected the minority of the population. Foreign investments made huge changes socially and politically to Russia. As Russia had no middle class they were unable to build up an economy so other countries situate businesses and invested in Russia this was successful at creating additional jobs also causing more factors of wealth and economical growth, still, working condition were poor and other countries were benefiting to much, using Russia for political influences and their resources such as oil in order to make a large profit. A special court was set up which had no jury this sped up the whole process protecting the government and others against harm also stopping anyone from bribing the jury, this was a social change as it put criminals under pressure repressing opposition, for example in 1887 many from the Peoples Will were arrested and the leaders executed, without the court this process would not of been as efficient. Although attempts of his assignation were still made nether him or any of his political party were k illed during his reign this shows a huge change compared to the time of his father. These groups never dominated Russia due to Alexander’s repression and censorship. Censorship also prevented opposition parties from trying to claim more support but this meant people lost their freedom of speech and their opinions producing a tense relationship between the government and its people as they felt there was secrets that were being hidden and they should know what political state their country is. also the Okhara (secret police) were introduced which produced political safety imprisoning any opposition but evan this caused some unhappiness as the minority believed he cared more about his own wellbeing then the one of his people. One major success during the reign of Alexander III was the acceleration of industrial development that continued even after his reign. Witte most associated most with this policy he was the minister of finance, He also encouraged foreign investment because of this Russias coal, iron, steel, and oil production grow massively. Railway routes and tracks also, giving important access to other countries making them socially and politically beneficial allowing Russians to communicate and spread their trade effortlessly without facing difficult terrain. The urban labour force grew rapidly. For example the population of St Petersburg and Moscow increased by over double between 1863 and 1897.due to imployment of thousands in factors. Wages, hours of work and housing conditions were usually very poor. This was especially true in Moscow. Government attempts to improve conditions were poor causing political and social frustation.